Terms
What you can expect from us, and what we need from you. Written to be read.
Last updated 10 November 2026
Who you are dealing with
These terms are between you and Tanooki Studios LLC, a company registered in Florida, United States. They cover the ASO Intelligence app on Mac, iPhone and iPad, its weekly email, and this website. The studio is one person; you can reach her through the support page.
The beta
ASO Intelligence is in a TestFlight beta. Beta builds can have bugs, features can change or be switched on later, and the testing switch that unlocks every feature is removed before release. Purchases made in TestFlight use Apple's test environment and aren't charged.
Your license
You get a personal, non-exclusive, non-transferable license to use ASO Intelligence on devices you own or control. You can use it for your own apps and for client work. You may not resell, sublicense or redistribute the app, share license keys, or use it to break the law or App Store rules.
Plans
The Core Tracker is free. The Intelligence Engine is a subscription at $9.99 a month or $79.99 a year, and Agency at $49.99 a month or $449.99 a year (local prices may vary on the App Store). On the App Store, a new subscriber's first 7 days are free; Apple gives one free trial per person across both plans, and canceling before it ends costs nothing. Features and limits for each tier are listed on the pricing page.
Subscriptions through the App Store
If you subscribe in the Mac App Store, iPhone or iPad version, Apple handles billing. Your subscription renews automatically unless you turn off auto-renew at least 24 hours before the end of the current period, in your Apple Account settings. Refunds are handled by Apple. Apple's Licensed Application End User License Agreement also applies.
Subscriptions for the direct Mac download
The direct download is billed by Stripe and renews automatically until you cancel. Your license covers up to 2 Macs at a time. If you are not happy, ask for a refund within 14 days of a charge and you will get one, no interrogation. After canceling, Pro continues to the end of the paid period.
AI and fair use
The Intelligence Engine includes unlimited AI, under fair use. There is a monthly limit on each account's AI use. It exists to stop abuse, such as scripts running the AI nonstop or one license shared by many people, and normal use never reaches it. If an account does reach it, AI features pause until the 1st of the next month (UTC) and the app says so; everything else keeps working. We may change the limit, but never so that normal use reaches it.
The Core Tracker includes 10 quick AI uses a month, which reset on the 1st and do not roll over.
If an AI request fails on our side, it isn't counted.
The weekly email
The weekly email is part of the Intelligence Engine. It is sent only to an address you have confirmed, at most once a week, and only when one of your devices runs that week, so a missed week is possible. You can unsubscribe from any email. We may pause or change the email, and it contains only numbers and keyword names from your own data, never links to anything but the unsubscribe page.
Your data and your results
Your research, reports and anything you create with the app belong to you. We claim no rights over them. How data is handled is described in the privacy policy.
What we cannot promise
Keyword scores, download and revenue estimates, rank predictions, seasonality, featured sightings and AI output are informed guidance, not guarantees of rank, downloads or revenue. App Store data comes from Apple's public services and from your own Apple accounts, which can change or become unavailable without notice. AI-generated text can be wrong; read it before you publish it, including review replies.
The app is provided as is. To the extent the law allows, Tanooki Studios is not liable for indirect or consequential losses, and our total liability is limited to what you paid us in the 12 months before the claim. Nothing here limits rights you have under consumer law where you live.
Apple
ASO Intelligence is not affiliated with or endorsed by Apple. Using Apple Ads, App Store Connect and iCloud through the app is also subject to Apple's own terms for those services, and you are responsible for anything you post through App Store Connect, such as review replies.
Changes
If these terms change in a way that matters, the app and this page will say so before the change applies. These terms are governed by the laws of Florida, United States, subject to any rights your local law gives you.