Privacy
ASO Intelligence is built so your research stays on your own devices. Here is exactly what leaves them, and why.
Last updated 10 November 2026
The short version
- Your keyword lists, tracked apps, rank history, App Store Connect numbers and reports live on your devices. The one exception is a report you choose to share by link: our server keeps that page until the link expires or you turn it off.
- iCloud sync is off until you turn it on. When it's on, your data goes to your own private iCloud storage, which we can't read.
- AI features send only what you chose to analyze to our server and to Anthropic, to produce the result. We don't keep it.
- Apple Ads and App Store Connect keys stay in your device's Keychain, never sync, and go only to Apple.
- If you sign up for the weekly email, our server keeps your email address to send it, and unsubscribing deletes it.
- No analytics, no ads, no tracking. Not in the app, not on this website.
- Purchases are handled by Apple or Stripe. We never see your card.
Research data stays on your devices
Everything you research and track (keywords, tracked apps, watchlists, rank, chart and listing history, alerts, App Store Connect numbers, Apple Ads results and generated reports) is stored in a database on your device. We never get a copy of it.
To research the App Store, the app requests public data directly from Apple: search results, app listings, customer reviews and top charts. Subtitles, In-App Events, related apps and the featured shelves on Apple's web App Store are read from Apple's public App Store pages, also directly by the app. Our server isn't involved in any of it.
iCloud sync
iCloud sync is off until you turn it on in Settings. When it's on, the app keeps your tracked apps and keywords, tracked and dismissed suggestions, notes, custom page plans, localized keyword fields, your default storefront and one rank a day per keyword in your own private iCloud database, using Apple's CloudKit, with the fields encrypted. It is stored in your iCloud account and counts against your iCloud storage. We have no access to it.
Apple Ads and App Store Connect keys, AI reports, search pages and caches are never synced. Turning sync off stops it; your data stays on each device.
AI features
When you run an AI feature, the app sends the data needed for that one result to our server, which passes it to Anthropic to generate the result and returns it to you. Depending on the feature, that is: the app and its listing; keywords and their scores; competitor reviews; your own app's reviews and, for a reply draft, an optional sample of your writing; your before-and-after numbers for an impact summary; your keyword fields for localization; competitor names, subtitles and descriptions to check who is a real competitor; competitors' release notes for a summary; your notes and, if you add them, your project's commit messages for a What's New draft; and, for screenshot analysis and the first screenshot grade, the addresses of the screenshots on Apple's servers, which Anthropic fetches to read them.
We do not keep the content of those requests or the results. Our server logs only which feature ran, how many tokens it used and whether it worked. To apply the monthly AI limits, it keeps this month's count of your AI use (what it cost us, and on Core Tracker how many free uses you've had), tied to your subscription, to your direct license, or to a random identifier created when the app was installed. It starts over each month.
AI features only run when you press them. Nothing is sent for analysis in the background.
Apple Ads credentials
If you connect Apple Ads, your client ID, team ID, key ID, chosen ad account and private key are stored in your device's Keychain, as a local item that does not sync. They are used only to call the Apple Ads API directly from your device, to read search popularity and your campaign results. They never pass through our server and are never logged. The results stay in the app's database on your device. Disconnecting removes the key and IDs.
App Store Connect key
If you connect App Store Connect, your issuer ID, key ID, vendor number and private key are stored in your device's Keychain, as a local item that does not sync. They are used only to call the App Store Connect API directly from your device. They never pass through our server and are never logged. The numbers, reviews and listing text read with them stay in the app's database on your device. Disconnecting removes the key.
The app never changes your listing. The only changes it makes to your App Store Connect account are the ones you press by name: starting Apple's analytics reports, and posting, replacing or deleting a review reply.
Weekly email
If you sign up for the weekly email, our server stores your email address, when you confirmed it and when the last email went out, tied to your subscription. Nothing is sent until you confirm the address from the link we email you. The links in our emails are stored only as one-way hashes.
Each week one of your devices builds the email from its own data (app names, keywords, rank moves, alerts, review counts and downloads) and sends those numbers to our server, which puts them in a fixed template and sends the email through our email provider, Resend. We don't keep the email's contents after sending it. Every email has an unsubscribe link; using it deletes your address from our records straight away.
Shared report links
If you share a report by link, the app sends that one report page to our server. The server keeps the page, its title, which subscription or install made it, and when it expires, and stores only a one-way hash of the link itself. Anyone with the link can read the page until it expires (after 1, 7 or 30 days, as you chose) or you turn it off; either way the page is deleted. Shared pages are marked so search engines don't list them.
Slack and Discord alerts
If you paste in a Slack or Discord webhook link, it is stored in your device's Keychain and does not sync. After a refresh, your device posts the headlines of new Radar alerts straight to that link. Our server isn't involved.
License activation (direct Mac download)
When you activate a direct-download license, our server records your Stripe subscription ID, the name of the Mac (as set in System Settings) and a random device identifier created by the app. That is how the 2-Mac limit works, and how the app can show you which Macs use your license. Deactivating a Mac removes its record.
Purchases
App Store subscriptions are sold by Apple. We receive Apple's signed confirmation of the purchase and nothing about how you paid. Direct-download subscriptions are processed by Stripe, which handles your card and email address; our server keeps the Stripe subscription and customer IDs and the subscription's status, so it can issue and renew your license. We never see or store card details.
No analytics, no ads, no tracking
The app contains no analytics, advertising or tracking SDKs. This website sets no cookies and runs no analytics. Our host, Cloudflare, processes standard request logs to serve and protect the site and our server. When you download the Mac app from this site we add one to a daily total for that file; no IP address or other detail is stored with it.
Notifications, including the morning brief, are scheduled on your device.
Contact form
Messages sent through the support form go to Tanooki Studios. We use your email address to reply to you and for nothing else.
Your choices
You can delete all research data by deleting the app, and, if you used iCloud sync, by removing its data under your device's iCloud storage settings. You can disconnect Apple Ads and App Store Connect, deactivate Macs, and turn off iCloud sync from inside the app, and unsubscribe from the weekly email from any email. To ask about or delete anything we hold (license records, this month's AI use count, your email address, shared report pages, messages), get in touch.
Who we are
ASO Intelligence is made by Tanooki Studios LLC, a company registered in Florida, United States. If this policy changes in a way that matters, the app and this page will say so.