Everything in the ASO walk.
On your Mac, iPhone and iPad.

Find the right keywords, see who you're up against and what they changed, and fix your listing, with your own App Store Connect numbers, in one native app that explains itself in plain English. Free for the Core Tracker; Pro for the Intelligence Engine.

Beta

ASO Intelligence is in beta. Ask to join the TestFlight betaTesting with friends and family now. Coming to the App Store and Mac App Store after that.

Keyword Terminal showing popularity, difficulty, opportunity and KEI for a list of App Store keywordsKeyword Terminal showing popularity, difficulty, opportunity and KEI for a list of App Store keywords

The eight features to start with.

The ones that answer the questions everyone has: who am I up against, which keywords should I use, and why did my rank change?

Four views. One research habit.

Keyword Terminal

Search any App Store keyword and see popularity, difficulty, opportunity and KEI in one glance.

PrimeKEI 200+Strong demand, weak competition. Go now.
GoodKEI 60 to 199Worth a slot in your keyword field.
ContestedKEI 20 to 59Winnable with a strong listing.
AvoidKEI under 20Too crowded for the demand it brings.

Competitor Dossier

Open any rival: listing details, visuals, review themes, feature gaps and related-app networks.

Competitor Dossier for a rival app with listing details, review themes and related appsCompetitor Dossier for a rival app with listing details, review themes and related apps

Global Radar

Everything that moved since you last looked, with a morning brief at 8:00.

  • rank moves
  • listing changes
  • In-App Events
  • chart moves
  • review spikes
  • featured sightings

Built for Mac, iPhone and iPad

A real native app on every screen you work on. Your research stays on your own devices, and nothing is sent anywhere unless you ask for it.

macOS
15+
iOS
18+
iPadOS
18+

Find the sweet-spot keywords.

The Keyword Efficiency Index weighs demand against competition, so terms with strong demand and lower competition rise to the top, color-coded by opportunity.

KEI = popularity² ÷ difficulty

PrimeKEI 200+Strong demand, weak competition. Go now.
GoodKEI 60 to 199Worth a slot in your keyword field.
ContestedKEI 20 to 59Winnable with a strong listing.
AvoidKEI under 20Too crowded for the demand it brings.
Competitor Dossier for a rival app with listing details, review themes and related appsCompetitor Dossier for a rival app with listing details, review themes and related apps

Their one-star reviews are your roadmap.

Read what frustrates users in competitor apps. ASO Intelligence groups reviews into themes and feature gaps, so you can build what their users keep asking for.

Everything for watching competitors

Your own apps, with your real numbers.

My App Studio follows your ranks for every keyword you care about. Connect your own App Store Connect key and it adds your real impressions, conversion and downloads, your reviews, and a timeline of what changed after each listing update. The Metadata Editor scores your title and subtitle as you type and keeps every field inside Apple's limits.

Your App Store numbers
My App Studio with a rank history chart for a tracked keywordMy App Studio with a rank history chart for a tracked keyword

The keywords your competitors already rank for.

Keyword Research finds terms where a competitor you watch ranks in the top 50 and you don't, and suggests new ones from Apple's autocomplete and competitor listings, each with the reason it was picked. Recommended Keywords then turns it all into one short list, sorted into title, subtitle and keyword field.

Everything for keywords
Keyword Research gaps list: terms a watched competitor ranks for, with your rank, theirs, popularity and difficultyKeyword Research gaps list: terms a watched competitor ranks for, with your rank, theirs, popularity and difficulty

Built for iPhone and iPad too.

Every feature, laid out for the screen in your hand. In Studio, one button opens a list of the app's sections. Swipe a suggested keyword to track or dismiss it, and pull down to refresh. On iPad, your apps sit beside the one you're working on, and ⌘1 to ⌘8 jump between sections, as on the Mac.

My App Studio on iPhone, with keyword ranks, popularity, difficulty and paid installs
Keyword Terminal on iPhone
Global Radar on iPhone
Metadata Editor on iPhone with the live listing score
My App Studio on iPad, with rank history and paid plus organic results
Competitor Dossier on iPad

Reports you can hand to a client.

Two AI reports built from your real keyword data, reviews and competitors. Both export as Markdown and PDF, and every number in them comes from the app's own data.

Reports, teams and agencies

ASO Audit Report & Growth Strategy

  1. Executive summary and key findings
  2. Current baseline audit, field by field
  3. Competitive benchmarking in your storefront
  4. Keyword matrix: discovery terms and long-tail terms
  5. Two metadata proposals with keyword combinations
  6. Optimized product description
  7. Feature roadmap from competitor reviews
  8. Conversion guidelines: icon and screenshot storyboard
  9. Implementation and experiment timeline

Storefront Metadata Pack

  1. Variant B: high-intent title, subtitle, promo text, keywords
  2. Variant A: high-volume discovery set
  3. Token breakdown for each variant
  4. Full App Store description
  5. App Store Connect checklist

Download free. Upgrade when it earns it.

The Core Tracker is free for good. The Intelligence Engine is $9.99 a month or $79.99 a year, and Agency, for people managing many apps, is $49.99 a month or $449.99 a year.